The Advantages of Long Tail Keywords: How They Can Help Your SEO Strategy

If you're looking to improve your website's SEO, you should be focusing on long tail keywords. While short tail keywords are popular and can generate a lot of traffic, they are also much more competitive and difficult to rank for. Long tail keywords, on the other hand, are less popular but much easier to rank for. They also tend to convert better than short tail keywords because they are more specific. In this blog post, we will discuss the difference between short tail and longtail keywords and the benefits of using longtail keywords in your SEO strategy!

What Are Short Tail and Long Tail Keywords?

Short tail keywords are general terms that are popular and generate a lot of traffic. They are typically one or two words in length, such as "shoes" or "clothes." Long tail keywords, on the other hand, are more specific terms that are less popular but much easier to rank for. They are typically three or more words in length, such as "red Nike shoes" or "men's dress shirts."

Why Use Long Tail Keywords?

There are several reasons why you should use long tail keywords in your SEO strategy. First of all, they are much easier to rank for than short tail keywords. This is because there are fewer competing websites for long tail keywords than there are for short tail keywords. Additionally, long tail keywords often convert better than short tail keywords because they are more specific. People who use them are typically looking for something specific and are more likely to buy what you're selling.

How Can You Use Long Tail Keywords?

There are a few different ways you can use long tail keywords in your SEO strategy. One way is to include them in your website's content. This can be done by including them in your blog posts, titles, and meta descriptions. You can also use them in your paid search campaigns by targeting specific long tail keywords with ads. Finally, you can use them in your social media campaigns by targeting specific long tail keywords with hashtags.

The Bottom Line

If you're looking to improve your website's SEO, you should be using long tail keywords. They are easier to rank for than short tail keywords, they often convert better, and they can be used in a variety of ways. For more information on how to use long tail keywords in your SEO strategy, contact us today!

This blog post was written by our SEO specialist. To learn more and work with us to create SEO optimised web content for your business, please contact us today!