The Benefits Of Whatsapp Marketing
People nowadays spend a lot of their time on social media platforms such as Facebook, Twitter and whatsapp. As an advertiser it is crucial to understand how to get the most out of the vast amount of data that we have access to (Facebook alone has 1,500 Terabyte of data daily).
In this blogpost we will focus on whatsapp and how marketers can get the most out of whatsapp marketing by using it in a correct way.
Whatsapp is known to be much more than just a messenger, but an entire social media platform itself. Whatsapp has reached 1 billion monthly users in February 2016 and this number continues to grow rapidly . The average whatsapp user opens the app about 18 times a day. This is an insane open rate! Whatsapp ads give brands the opportunity to reach their customers in a direct way with no middleman, which can be either another social media platform or an advertising company.
Another amazing fact is that Samsung has chosen whatsapp as one of its official marketing channels in 2015 to communicate with its customers .
Let's have a look at the benefits of whatsapp marketing from an advertiser point of view:
1. Huge open rate
2. Reach everyone directly without any middleman (only if your target group is using whatsapp, but this is a big chance already)
3. All people are reachable(no kids, location, etc.)
4. Easy to use; userfriendly app that is used daily by most people already
5. Whatsapp has an average open rate of 18 times a day!
6. No paid ads needed (although it works miracles)
7. Fastest growing social media platform with 1 billion monthly users
8. Your target group is using it on daily basis
Whatsapp marketing is an amazing way to create awareness around your products and services. It's not necessary to make a huge investment in whatsapp ads for them to work, but you should keep some things in mind when doing this:
1. Be creative!! Make people want to open your message and share it with their friends
2. Be compelling! Make your message interesting enough to make people want to click on the link (we recommend adding a video or an appealing image)
3. Remain relevant! Use keywords that are related to your products/services
4. Ensure good quality!! Make sure you deliver what you promised; be clear in your message
5. Be attentive! Don't send messages that are irrelevant or too spammy
6. Allow for a two-way conversation with your target group; engage people
7. Make it easy to opt out of receiving future messages from you (e.g. an unsubscribe button)
8. You can always test and measure your results in whatsapp marketing. This way you can find out what works and what doesn't work in a short space of time
9. Start small and track the success before making huge investment in whatsapp ads!
10. You can always add another channel to your campaign (for example: Facebook) when executing a bigger campaign
The benefits of whatsapp marketing are huge! It can be used in so many ways.
What is the best way to reach the people you want to target? Directly without any middleman. What is more direct than Whatsapp? Letting your message go directly into the Whatsapp inboxes of your target group.
